Indian Bullfrog

  What Is Brand Strategy & How To Develop One? [Ultimate Guide] June 17, 2022,   by  Sid Saurav A brand is what the customer talks about when he uses the product. It’s what gives the identity to the product, makes it recognizable, and helps build an emotional connection between the company and the consumer. But a brand isn’t just the name, logo, and tagline. It’s the experience a customer has while buying the product, a consumer has while consuming the product; and a perception the target market has of the company, product, or service. A brand strategy is a long-term strategy that helps in developing just this. Contents   1   What Is Brand Strategy? 2   Importance Of Brand Strategy 3   Components Of Brand Strategy 4   How To Develop A Brand Strategy? 4.1   Determine Purpose And Objectives 4.2   Introspection 4.3   Research The Target Market And The Competitors 4.4   Discover Brand Barriers 4.5   Develop ...

  What Is Brand Ambassador? – Types, Importance & Examples June 16, 2022   by  Sid Saurav ‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly competitive market, brands struggle to distinguish themselves to increasingly apathetic consumers. This calls for an emotional marketing technique that strikes right at the consumer’s personal feelings and experiences, shaping their evaluation of the brand. One such technique is to  Ambassify  the brand itself. Giving human form to the brand not only makes the brand more credible but it also increases customer loyalty. People begin to trust the Ambassador’s personal experiences with the brand and the Ambassador becomes their eyes. The Ambassador too develops a personal connection with the brand, and in the process becomes loyal to the brand he/she represents. Contents 1   What Is A Brand Ambassador? 2   Importance Of A Brand Ambassador 2.1   Humanisation 2.2 ...

  What Is Rebranding? – A Complete Guide June 16, 2022   by  S id Saurav Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an existing brand. This change is made with the clear intention to make the brand look so fresh and new that it changes its image and helps it gain back the trust and interest of the target group and the investors. Contents     1   Rebranding Definition 2   Reasons For Rebranding 2.1   Change In The Target Demographic 2.2   Emergence Of New Technology 2.3   Emergence Of New Markets 2.4   Faulty Existing Brand Image 2.5   Change Of Business Ownership 2.6   Unforeseen Emergent Situations 3   Rebranding Examples 3.1   Airbnb 3.2   Instagram 4   How to Rebrand 4.1   Find out Why it is Necessary 4.2   Plan How It Should Be Done 4.3   Make Things More Intuitive 4.4   Make Full Use Of Customer Feedback 4.5   If It Works ...