Indian Bullfrog

  What Is Brand Activation? – Objectives, Types, & Examples July 14, 2022,   by  S id Saurav While dealing with today’s knowledgeable customers, brands can no longer expect to grab attention with simple advertisements or billboards. They need something unique and out of the box to stand out from the crowd. This is where brand activation enters the picture. Brand activation helps the consumer relate to the brand in a better way and as a result, the brand becomes a part of their lives. It’s the two-sided interaction between the brand and the customer where the brand develops experiences to stand out in the customer’s eyes. Traditionally brand activation was perceived as a marketing gimmick. However, it has become necessary for the companies who want to connect with their customers and elevate their brand in today’s times. In this tussle for attention, brands bend over backwards to engage and interact with their potential customers. Recently,  Oreo  b...

  What is A Brand? – Importance, Elements, Types, & Examples By  S id Saurav Generally, people consider a name, logo, color, and even sound to be a brand. While they’re partially correct as these do form elements of a brand, they are just scratching the surface. The brand is an intangible asset inherent to the offering, forming its identity, experience, and/or characteristic(s) that differentiate it from others in the market. But still, branding is a term rarely understood – majorly because the lack of a proper definition of the brand that clearly explains what it exactly is and why is it important to know the difference between a brand and its elements. So, here’s a guide explaining what is a brand, its importance, types, and elements. Contents   1   What Is A Brand? 2   History Of Branding 3   Importance Of A Brand 4   Types Of Brands 5   Characteristics Of A Brand 6   Brand Elements 7   Brand Examples 7.1   Coca-Cola 7.2 ...

  What Is Brand Strategy & How To Develop One? [Ultimate Guide] June 17, 2022,   by  Sid Saurav A brand is what the customer talks about when he uses the product. It’s what gives the identity to the product, makes it recognizable, and helps build an emotional connection between the company and the consumer. But a brand isn’t just the name, logo, and tagline. It’s the experience a customer has while buying the product, a consumer has while consuming the product; and a perception the target market has of the company, product, or service. A brand strategy is a long-term strategy that helps in developing just this. Contents   1   What Is Brand Strategy? 2   Importance Of Brand Strategy 3   Components Of Brand Strategy 4   How To Develop A Brand Strategy? 4.1   Determine Purpose And Objectives 4.2   Introspection 4.3   Research The Target Market And The Competitors 4.4   Discover Brand Barriers 4.5   Develop ...