Emotional Marketing Explained: The Definitive Guide June 17, 2022 by S id Saurav Think of the last time you went to Starbucks. You likely ordered something off the menu and had it customized to suit your taste. Perhaps you added customizations just because you can, and not necessarily because you need them – it’s Starbucks, after all, which means coffee your way. Even if you laughed at Meg Ryan’s sardonic take on the brand in the movie You’ve Got Mail. Maybe you stepped into Starbucks because you watched the movie clip and you wanted to see it for yourself. For several reasons, one common thread – is emotion . A feeling of wanting to enter, to customize, to buy. And emotion, in fact, is what guides most of our purchase decisions every day. Contents 1 What Is Emotional Marketing? 2 Why Should You Care About Emotional Marketing? 3 Which Emotions Matter Most For Marketers? 3.1 Happiness 3.2 ...