Indian Bullfrog

  Co-branding – Definition, Importance, Types, & Examples June 16, 2022   by  S id Saurav Amid the increasing competition, every brand today looks for fresh and exciting marketing strategies that make its offering stand out. And what’s better than associating the offering with more than one brand to increase its brand appeal and attract more customers? Co-branding is one such strategy wherein two or more brands strategically partner to form exactly a fresh and exciting marketing strategy. It is often seen as a win-win approach because all partner brands have a chance to portray their strengths and imbibe the strengths of others. But what is co-branding, why is it needed, and what are its types? Here is a comprehensive explaining everything about co-branding, it’s importance, benefits, disadvantages, and examples. Contents 1   What Is Co-Branding? 2   Why Do Brands Cobrand? 2.1   Combine Strengths To Push Growth 2.2   Form Better Acceptance And Rece...

Marketplace Business Model vs. Aggregator Business Model June 14, 2022,   by  S id Saurav The marketplace business model and aggregator business model, though very similar, have noticeable differences. But before talking about those differences, let us first talk about what these models are. An online marketplace is basically an eCommerce website or an application that organizes the products and services offered by different sellers and sells them on its own website. The firm only acts as a mediator and doesn’t own the products or services provided. Hence, the prices are determined by the sellers themselves. Marketplace only charges a commission as it provides sellers with a platform (with a huge network) to sell. Examples of the online marketplace are Amazon.com, Flipkart.com, Hotels.com, etc. The aggregator business model usually involves organizing an unorganized and populated sector like hotels, taxis, etc., and providing their service under a standard ...

  How Does Udemy Work? | Udemy Business Model Explained June 14, 2022,   by  Sid Saurav In today’s advancing world, having an extra set of skills makes up an interesting resume. But, in most cases, this isn’t achieved because of stubborn timetables. Well, for around 30 million students around the world, Udemy has solved this problem. Udemy has proven to be a crucial asset for those who want to learn a new skill by allowing them to learn at their own time and pace. What Is Udemy? Literally rooting back to “You” + “Academy”, Udemy functions on the simple yet complex task of helping anyone learn anything. Founded by Eren Bali in 2010, Udemy is an online platform facilitating the process of learning and teaching online. It uses content from online content creators to earn profit and aims at professional adults who wish to add some more skills to their resumes. It currently provides access to 100,000 online courses and has educated more than 30 million students from 192+ count...

  What Is a Disruptive Business Model? June 14, 2022,   by  S id Saurav You have an idea, an innovation that you know is fully formed, sure to be a hit and welcomed by the market. But how disruptive is your business model? Intrigued why I asked this question? Uber and Netflix are two apps that are on every phone right now. Nights are not complete without Netflix displaying “Are you still watching ” and you won’t see people waving hands at taxis like a character from some 90s rom-com anymore. Uber made it possible with just a few taps on the phone screens. They both came with their respective disruptive business models and became part of the lifestyle of a big section of society. We don’t book a cab anymore — we book an Uber. Netflix has already won over the traditional cable TV and now is strategizing to compete with your sleep. Why knowing this is important, you ask? 3 new startups  launch every second and 90% of them fail. The startup ecosystem is so full...