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  Emotional Marketing Explained: The Definitive Guide June 17, 2022   by  S id Saurav Think of the last time you went to Starbucks. You likely ordered something off the menu and had it customized to suit your taste. Perhaps you added customizations just because you can, and not necessarily because you need them – it’s Starbucks, after all, which means coffee your way. Even if you laughed at Meg Ryan’s sardonic take on the brand in the movie You’ve Got Mail. Maybe you stepped into Starbucks  because  you watched the movie clip and you wanted to see it for yourself. For several reasons, one common thread – is  emotion . A  feeling  of wanting to enter, to customize, to buy. And emotion, in fact, is what guides most of our purchase decisions every day. Contents     1   What Is Emotional Marketing? 2   Why Should You Care About Emotional Marketing? 3   Which Emotions Matter Most For Marketers? 3.1   Happiness 3.2 ...

  What Is Brand Activation? – Objectives, Types, & Examples July 14, 2022,   by  S id Saurav While dealing with today’s knowledgeable customers, brands can no longer expect to grab attention with simple advertisements or billboards. They need something unique and out of the box to stand out from the crowd. This is where brand activation enters the picture. Brand activation helps the consumer relate to the brand in a better way and as a result, the brand becomes a part of their lives. It’s the two-sided interaction between the brand and the customer where the brand develops experiences to stand out in the customer’s eyes. Traditionally brand activation was perceived as a marketing gimmick. However, it has become necessary for the companies who want to connect with their customers and elevate their brand in today’s times. In this tussle for attention, brands bend over backwards to engage and interact with their potential customers. Recently,  Oreo  b...